By the time Macbeth murders Duncan Essay Example for Free

When Macbeth murders Duncan Essay When Macbeth murders Duncan, he has just lost the fight for his spirit. Talk about this announcement and look at the elements which lead to his choice to slaughter the lord. It is the point of this paper to assess and decide the legitimacy of the above articulation. I will inspect the elements which lead to Macbeths choice to slaughter the ruler. The definition for a people soul is the profound piece of them that should proceed after their body is dead. Individuals likewise use soul to allude to a people mind, character, musings and sentiments. The fight for his spirit speaks to whether this individual submits to great or shrewdness. The components that I will take a gander at specifically while thinking about what drove Macbeth to submit the homicide, are the witches and Lady Macbeth. The play starts with the witches who present Macbeth by saying they will meet him. There to meet with Macbeth. This is a viable method to begin the play, as individuals were odd at that point. They had faith in witches and they accepted they were abhorrent. One individual who was watchful and inquisitive about such issues was James I and Shakespeare had composed this play for him. The black powder plot occurred the earlier year and James I was, thusly, exceptionally touchy and worried about future death endeavors. Shakespeare was composing for a crowd of people who were dominatingly Christian and who put stock in paradise and hellfire; the manner in which somebody carried on earth would choose what befell them when they passed on. The spirit is significant in this play and this is the reason Macbeth may have been mainstream as individuals were keen on these things. In the event that somebody lost their spirit, they would be lost to God and would be sentenced to hellfire forever. Macbeth gabs about this in his emotional monologs. Duncan was a decent fair lord who had never really treat Macbeth as an old buddy. Duncan calls him worthiest cousin, which proposes the closeness of their relationship. Duncan is thankful for Macbeths valiance in fight. He says, I have started to plant thee and will work, to make thee brimming with developing. Duncan is stating he will successfully compensate him for being so valiant. Duncan is an awesome individual, Macbeth says, Duncan hath borne his resources so mild hath been so clear in his extraordinary office that his temperances will argue like blessed messenger. Macbeth realizes that he was acceptable he despite everything killed him. Subsequently is no reason for what he has done. The King is Macbeths visitor so he ought to ensure him, not assault him. There are various responses from Macbeth and Banquo to the witches expectations. Banquo accepts that Macbeth will become ruler since he has just become Thane of Cawdor, similarly as the witches had anticipated. He feels that it is abnormal how the witches are helping them. Moreover, he accepts the witches will be thoughtful to them and have their trust just to deceive them later. He is obviously astonished and stays doubtful with respect to their expectations. The diverse response by Macbeth is evident when he is stunned from the start in the wake of hearing what the witches need to state. He really accepts that he will become lord as two of the expectations have demonstrated precise. Things can just show signs of improvement for Macbeth, or so he accepts. Macbeths assessment of the witches stays unsure and he doesn't generally have the foggiest idea what to think about the bizarre sisters. There are clashing convictions that he has. Right off the bat, he accepts they are bad, yet in the event that they were terrible for what reason did they give him such achievement? It appears that he is starting to believe the witches when he considers the achievement that they have given to him. Banquo, then again, immediately doubts them and accepts to win us to our damage, the instruments of dimness disclose to us facts. When Lady Macbeth gets Macbeths letter about the witchs forecasts she starts to design the homicide: Come, you spirits that tend on mortal contemplations, unsex me here and fill me from the crow to the toe top loaded with direst brutality. She needs to be loaded up with cold-bloodedness and needs underhanded spirits to gangs her. She needs to lose her gentility and become masculine so she is fit for the best remorselessness. She plans to lose her spirit so she doesn't feel remorseful. The elements that lead Macbeth to execute the lord are the witches, Lady Macbeth and his own character. The witches drove Macbeth to the homicide when they welcomed him and said All hail Macbeth, that will be top dog in the future. In the hour of the play it was accepted that witches could take devilish ownership of individuals and cause them to do what they needed. Macbeth sees a blade not long before the homicide of Duncan. A few people may state that the witches put the picture before him to drive him into killing. Notwithstanding, Act 1, scene 1 recommends that there are cutoff points to the witchs powers; they can't slaughter. They talk about a woman who didn't give them nuts so they need to get her back, and furthermore her better half who is on a vessel. Sick give thee wind. Sick channel him as dry as feed. They express numerous things that they will do to him yet they don't make reference to slaughtering him and this demonstrates demise isn't in their capacity. Macbeth and Lady Macbeth have a decent relationship, they appear to jump on very well together and when they are separated they miss one another. Later in the play Lady Macbeth starts to take control and turns out to be somewhat predominant. She can convince him to do anything. Macbeth concluded that he would not like to proceed with the homicide however Lady Macbeth talked him into it by considering him a quitter and utilizing unforgiving words. What's more, live a defeatist in thine own confidence. She says this after Macbeth will not continue any further with the homicide. She is provoking and mortifying him. At the point when Macbeth convinces himself not to submit the homicide, We will continue no further around here, Lady Macbeth makes him adjust his perspective by considering him a weakling. She lets him know, When you durst do it, at that point you were a man. The suggestion being that he is done acting like a man. She discloses to him that in the event that he breaks this guarantee, he will break every other guarantee including those made to her, Such I account thy love. All things considered, she asserts that she would prefer to run out the cerebrums of a child at that point break such a guarantee. Shakespeare uses amazingly solid symbolism to accentuate exactly how significant it is for her. In Macbeths emotional monolog he gives numerous reasons regarding why he wouldn't like to proceed with the homicide. Numerous considerations are going through his mind, for example, the dread of Duncan returning as something awful in his next life. Also, he thinks something awful will occur on the off chance that he proceeds with it. To torment th designer. This fair Justice He is conflicting with the deed of slaughtering the ruler. Solid both against the deed: at that point, as his host. He is a brother, thusly he can not execute someone on a similar side as him and this proposes it isn't care for him at all and he wouldn't like to end his life. At the point when Lady Macbeth enters he doesn't disclose to her these reasons yet gives various ones out and out. He says the ruler has been respecting him as of late and individuals have high assessments of him. Thusly, he needs to stay well known with individuals. Macbeth must execute Duncan with the goal that he can be top dog and have his spot. The witches disclosed to him that he would be best, yet not really by killing him. At first the homicide has been conceived completely by Macbeth and not suggested by any other person. As Macbeth states, If chance will make them lord, why chance me crown me, without mix. He is stating that in the event that he becomes lord that is acceptable yet he will do nothing to make himself ruler. As he concedes, his solitary thought process in the murdering is Vaulting aspiration. I will presently consider the idea of Macbeths sin. The wrongdoing that has been submitted is really insidious, yet I don't accept that Macbeth is essentially underhanded. The way that Macbeth accepts that he will never be pardoned shows he is truly sorry. The main explanation Duncan was killed was for Macbeths individual addition. Macbeth had no genuine motivation to slaughter him, as the lord was a dear companion. There are numerous reasons that recommend that Macbeth ought to never be pardoned for this. The homicide was without blinking and it had been arranged and not submitted seemingly out of the blue. Macbeth would not like to proceed with it however Lady Macbeth actuated him to do as such. This is the reason I trust Macbeth isn't detestable in light of the fact that he was headed to it. After the homicide the husbands to be were spread with blood to cause it to appear as though they had submitted the homicide. In the first part of the day Macbeth murders them also imagining that he has carried on of fierce love for Duncan. He does this to get himself in the clear and to evade doubt. In this manner, the husbands to be can't deny submitting the homicide. Macbeth has executed the lord. At that point, there was a conviction that lords were gotten onto the seat through Gods power (divine right) thus an assault on the rulers power was viewed as acting against Gods wishes. This is the explanation behind him to take a hike as God has repudiated him. Macbeth says, Hes here in twofold trust: first, as I am his brother and his subject, solid both against the deed; at that point as his host, who ought to against his killer shut the entryway, Not hold up under the blade myself. Macbeth realizes that what he has done isn't right as he ought to be taking care of his visitor. After the homicide, Macbeth can't state the word Amen, But wherefore would I be able to articulate Amen I had most need of gift and Amen'. He feels that God has abandoned him as Amen implies god with us. He is attempting to keep his Christian confidence however he accepts he is losing his spirit and that he will be bound to everlasting condemnation. Macbeth feels that he can't rest in light of the fact that lone the great rest. After the homicide has been submitted Lady Macbeth is quiet and doesn't feel any blame whatsoever. The way that she isn't sorry proposes that she is malicious. Wash this unsanitary observer from your handsmear the sluggish grooms with blood. She provides him arranges as she wouldn't like to get captured and she needs someone el

Women changing From Hellenistic to Late Antiquity Essay -- essays rese

The world is continually changing and advancing. In each general public over the world, people have explicit jobs that they each do. During antiquated occasions, in most western societies, ladies were mediocre compared to men. Women’s status appeared to change in an example that rehashed it self starting with one timeframe then onto the next. Steadily, the status of ladies changed from political angles of the social orders. From political capacity to having the correct last name, ladies have changed and turned into a colossal piece of Western Civilization. During times of Hellenic Greece, ladies were considered normally more fragile than men, queasy, and incapable to perform work requiring strong or scholarly turn of events. In most Hellenic social orders, for instance, local errands were designated to ladies, leaving heavier works, for example, war and chasing, to men. Ladies likewise have commonly had less legitimate rights and vocation openings than men. From the content from Kilshansky, The Spartan Constitution, Lycurgus accepted that parenthood is the most significant capacity of freeborn lady. Lycurgus then demanded physical preparing of the females alongside the guys. Lycurgus likewise accepted that to have future achievement is to have a solid youth. The Hellenic occasions resembled this for the sole explanation that couple of world class men dominated. With these men in charge, it was made conceivable that no lady would ever have a state in the legislature of Sparta or the majority rule government of Athens. At the point when the Hellenistic Kingdoms began to spike, new open doors for ladies showed up. Levack expressed that, â€Å"Greek ladies in Egypt, just as numerous other Hellenized land, delighted in full citizenship and held strict offices.† This basically shows the ladies of the white collar class had new benefits, however shouldn't something be said about the ladies... ...in spite of the fact that the spouses or girls of rich and ground-breaking families could work with other ladies of society. For instance Melania the Younger, the little girl of a well off roman senatorial family, chose to arrange her property. The senate, who, I may include, was all male, questioned the separating of Melanie’s family homes. Melania then spoke to the sovereign, a female chief, and the senate was overruled, permitting Melania to separate her bequests. This is only one case of how political force can change the status of ladies drastically. In view of these realities on how ladies slowly advanced themselves into opportunity, a few factors obviously changed the manner in which individuals saw ladies in their social orders. From having political force in the family to being convincing in different everyday issues, ladies originated from being a housewife to a potential sovereign during the development of the west.

Blog Archive Friday Factoid Increasingly Flexible CBS

Blog Archive Friday Factoid Increasingly Flexible CBS Columbia Business Schools (CBSs) first-year curriculum was at one time very rigidâ€"first-year students took all their core courses with their cluster, unless they were able to pass an exemption exam. (Each core course has a corresponding exemption exam, and no limit is placed on the number of exams students can take.) Students complained, however, that this rigid core curriculum system meant that they could take only one elective course their first year, which could put them at a disadvantage when competing for summer internships. For example, previously, a CBS student who accepted a summer internship at a bank may have taken only one finance elective by the end of his/her first year, but that student’s counterparts on the internship from other schools may have taken two or three, thus potentially putting the CBS student at a disadvantage with regard to being considered for a full-time job at the end of the internship. So, after an intense process of research and evaluation, CBS l aunched its new core curriculum in the fall of 2008. Now, in the first semester of the core, first-year students take full terms of “Corporate Finance” and “Financial Accounting” and half terms of “Managerial Statistics,” “Managerial Economics,” “Strategy Formulation,” “Marketing Strategy,” “Operations Management,” and “Leadership Development.” In the second semester of the first-year core, the curriculum involves half terms of “Global Economic Environment,” “Decision Models,” and “Managing Marketing Programs.” Students also pick three additional half-term classes from a menu of courses in the categories of markets, performance, and organizations (one from each)â€"called flex-core coursesâ€"and then any two full-term electives they wish. (See the Academics section of the Appendix for more details.) This revised curriculum was developed in response to student feedback that a full term was not needed to cover the “core” elements in certain courses, and the change has given students signific antly more flexibility in the first year. Thus, CBS has attempted to find a middle ground, where students learn what it regards as fundamentals while having the latitude to specialize and, anecdotally, students have responded favorably. For a thorough exploration of what CBS and other top U.S. business schools have to offer, please check out the mbaMission Insider’s Guides. Share ThisTweet Columbia University (Columbia Business School) Friday Factoids

L.E.S. Inc - 842 Words

L. E. S., Inc. I. Problem What will the company do to meet its objectives regarding increasing the volume of production and its quality at a much lower cost? II. Areas of Concern 1. L. E. S. Inc. a. A large U.S. company engaged in the manufacture and sales of a wide range of electrical products; b. The manufacturing operations are organized on a divisional basis: power and transmission, electrical components, and small appliances; and, c. There are 13 supervisors, 4 of which have more than 2 years in service and 2 of these have supervisory training. 2. Martin Collins a. The Manufacturing Manager for six years; b. An MBA, 44 years of age and responsible for Worcester Plant; and, c. Reports to the divisional vice president in†¦show more content†¦This will jeopardize quality of the products since operators may have do not have enough expertise in running the production like their existing employees; b. If in case these operators do not have enough skills or experience, It is hard to train to become efficient when the supervisors themselves did not have training and are considered not that efficient as expected; and, c. This is an additional cost. 3. To reorganize existing resources. Advantages: a. Division of labor will attend immediate / day-to-day concerns and long-term development; b. This will create sense of direction for the company and will establish organized procedures on their daily productions or operations; c. There will be a focus on quality and volume of output; d. Everything will be documented so that when there will be problems, the next person who will deal the problem will be aware of it. Disadvantage: a. Adjusting period for everyone will take place which will somehow affect production. IV. Recommendation Given the alternatives and the evaluations, it is best if the company will reorganize its existing resources. In this way, procedures will be organized and problems with their corresponding solutions will be documented. It will be easier both for the supervisors and operators to act when they will encounter the same problem. Furthermore, the management will know who will be responsible for the delay of production or the reason

Related Analysis on Some Phenomenon of International Business

1. Executive Summary International business has grown so rapidly in the past decades because of strategic imperatives and environmental changes. Along with the growth of international business, some more issues have been becoming very phenomenal in relation to ways of doing international business as well as aspects of redefining global competition. In this essay, will cite some articles to interpret the phenomenon related to international business, such as Foreign Direct Investment (FDI) and Anti-dumping issue which are mostly associated with events of international business in China. 2. Topic 1: Foreign Direct Investment (FDI) Trade is the most of obvious form of†¦show more content†¦Ã¯  ¬ Supply factors. A firm’s decision to undertake FDI may be influenced by supply factors to cover production costs, logistics, availability of natural resources and access to key technologies 7 ï  ¬ Demand factors. Firms might also engage in FDI to expand the market for their products. The demand factors that encourage FDI include customer access, marketing advantages, exploitation of competitive advantages and customer mobility.8 ï  ¬ Political factors. Political factors may enter into a firm’s decision to under FDI. Firms may invest in a foreign country to avoid trade barrier by the host country or to take advantage of economic incentives by the host government.9 2.2.4 The growth of FDI across worldwide economy In the years after the Second World War global FDI was dominated by the United States, as much of the world recovered from the destruction wrought by the conflict. The US accounted for around three-quarters of new FDI (including reinvested profits) between 1945 and 1960. Since that time FDI has spread to become a truly global phenomenon, no longer the exclusive preserve of OECD countries. FDI has grown in importance in the global economy with FDI stocks now constituting over 20 percent of global GDP. In the last few years, the emerging market countries such as China and India have become the most favoured destinations for FDI and investor confidence in these countries has soared. As per the FDI Confidence Index compiled by A.T. Kearney for 2005, China andShow MoreRelatedStatement Of Characteristics In Business Management832 Words   |  4 Pagescompetitive edge for its business development. The role that an effective business analytics is so vital to business performance, that Meta Research Group once pointed out poor requirement gathering, analysis, and management are directly responsible for 70-80% of project failures. Realizing the importance of business analytics in work, I wish to acquire the advanced business knowledge with analytical skills to make insightful business decisions, and become a successful business leader in future. 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The Precipice Of Knowledge Aldous Huxley s Brave New World

The Precipice of Knowledge The marxist and feminist perspectives are both are utilized to gain a deeper understanding of literature. The feminist lens deals with the role of gender within literature, and the marxist lens focuses on the context of culture and society within literature. Each perspective plays off the other to create a cohesive approach to analyzing Brave New World. Aldous Huxley’s Brave New World highlights the issues associated with a society with a disproportional basis in manufactured social structures. These dysfunctional social structures are created through a fundamental irony: knowledge both unities and destroys humanity. Huxley shows mankind, for the first time in history, united; however, the knowledge and intellect that created this ever lasting peace is also the same factor that stripped mankind of everything that makes it human. Aldous Huxley’s dystopian society, within Brave New World, shows that knowledge is the unifying and destroying thre ad of humanity through the fabricated social hierarchy and preconditioned gender roles. The underpinning of Huxley’s Brave New World is the unifying thread of mankind: knowledge. Through the course of history, mankind has struggled to find and maintain peace. However, in Huxley’s vision of the future mankind has developed, manufactured, and fostered peace all through the knowledge gained from generations past. Mankind has three fundamental factors that drive it and are called â€Å"the functions of life:

Services Marketing Quarterly

Question: Discuss about the Services Marketing Quarterly. Answer: Introduction: This interview report is based on a survey performed to determine the level of job satisfaction in the target audience that are 30 working adults of different profession. The general demographics of participants were determined to distribute them as per their age, gender and marital status. This distribution provided a more rationalised and specified survey findings. There were 15 adults being male and 15 being female as per gender, 15 participants above 35 years (9 females, 6 males) and 15 below 35 years (6 females, 9 males) as per age and 11 single (4 females, 7 males) and 19 married participants (11 female, 8 males) as per their marital status. This distributed demographics based analysis helped to gather viewpoint in the survey as per different perspectives, life conditions and age. The job is considered as one of the most essential requirement for mankind to survive physically, mentally and financially. It is a part of human social, psychological, mental and cognitive development in life. Therefore, job satisfaction is considered to provide overall stability by being an important part of development in life stages. Further, like other phases of life, job satisfaction also depends on fulfillment of different needs (Markos Sridevi, 2010). These needs related to job satisfaction are clearly described by five tiers of Maslows hierarchy of needs theory that are psychological, safety, love/belonging, esteem, and self-actualization like the needs of other life development. This MHN theory is used in the contemporary world to understand employee needs, motivation and concern level for attaining productivity and satisfaction (Smith, 2010). Job satisfaction can be considered as fulfilment of all the levels described in Maslows hierarchy of needs theory. Therefore, in this survey report, learner compares the survey results as per Maslow hierarchy of needs to determine the level of job satisfaction in the target audience (Markos Sridevi, 2010). In the first survey question regardless of the gender, age and marital status most of the respondent agree that their work makes their life more meaningful where 27 in gender group, 27 in age group, and 27 in the marital group agree that their work makes their life more meaningful. This response indicates the fulfilment of the fourth level in MHN theory that is self-esteem. The self-esteem is the feeling of competent, success, recognition, value and accomplishment in job performance. This self-esteem is a cognitive development requirement of the body. As per this survey finding, the self-esteem need of participants is completely been fulfilled by their work. As per second survey question responses, the majority of the respondents dont find themselves struggling at work having appropriate motivation to develop job performance. However, it is noteworthy that a very small fraction of female struggles to find motivation in their job. This indicates the fulfilment of self-esteem in the MHN pyramid. Further, it was analysed in the third question of the survey that more than 50% of the respondents regardless of age, gender and marital status does not want to look for another job, however, 30% remaining neutral and only 10% looking for another job. This survey finding indicates that Maslows third level of needs that is the safety, been fulfilled in participants job. Maslows safety need describes the security of body, resources, employment, morality, family, wealth and property. This level of need involves economic safety in form of job security (Giri Santra, 2010). Therefore, 50% not looking for another job indicate economic safety fulfilment b y their present job. The fourth question responses of the survey indicate that 90% of respondents have the good relationships at work, 10% being neutral about their relationships. The responses are fairly same across all categories of survey analysis. This finding indicates satisfaction of the third level of Maslows needs that is love/belonging. The love/belonging level involves satisfaction of love, friendship (social needs) and personal needs. The establishment of good work relationship indicates fulfilment of social needs by participants job. Further, in response to the fifth question, 90% of the participants indicate that it is important to have satisfaction at work. The statistics remain even across all categories. This indicates that fulfilment of employee needs is an important part of employment supporting the existence of Maslows hierarchy of need in the work scenario. As per the response obtained for the sixth question in the survey, 60% respondents feel that they are compensated based on their experience, qualification and contribution, 10% being neutral and 5% feeling not compensated properly for work. these responses also remained statistically similar across various different categories. This positive response in relation to job payment indicates that physiological needs in the MHN pyramid of participants are been fulfilled by their work. The income or earning from the job is used to fulfil the basic living needs like food, shelter, clothing etc. as per physiological needs of Maslows theory. Therefore, acceptabl e satisfaction level in participants for their compensation indicated fulfilment of physiological needs by their job. While determining the personal growth in the organisation, 50% respondents indicate personal growth been provided by their organisation whereas 355 remaining neutral and 15% indicating no personal growth in their organisation. As per Maslows theory self-actualization being the top tier of Maslows pyramid in the job depends on factors like personal growth, creative development and productivity in work (Gorman, 2010). Therefore, fulfilment of self-actualization need remains 50% as per survey responses in the target audience. Now, further analysing the work and life balance in the participants an almost equal response was obtained where participants equally agree, disagree and remain neutral in their response that it is easy to balance work and life. In response to question nine of the survey, most of the respondents show genuine concern over their company. This is likely due to the importance they place given a gloomy economic outlook and the need to secure a job for a meaningful life. Further, in response to question ten, 65% participants remain neutral about them deserving more in their organization, 35% responding that they deserve more and no one responding that they do not deserve more from their company. This response indicates a level of job dissatisfaction as well as the expectation of participants from their company. However, as per overall survey analysis, the level of job satisfaction is very high in the target audience where almost four levels of Maslows hierarchy needs are been fulfilled by their work. However, the lack of motivation in work been identified that is required to be fulfilled for job satisfaction in participants. Further, the survey persists certain limitations that are small sample size, less accuracy , lacking statistical analysis as well as it would have been better to obtain the survey from a single company or organisation. Moreover, the survey findings are enough to conclude that survey target audience has an acceptable level of job satisfaction from their profession. References Giri, V. N., Santra, T. (2010). Effects of job experience, career stage, and hierarchy on leadership style.Singapore Management Review,32(1), 85-94. Gorman, D. (2010). Maslow's hierarchy and social and emotional wellbeing. Aboriginal and Islander Health Worker Journal,34(1), 27-29. Markos, S., Sridevi, M. S. (2010). Employee engagement: The key to improving performance.International Journal of Business and Management,5(12), 89. Smith, K. T. (2010). Work-life balance perspectives of marketing professionals in generation Y.Services Marketing Quarterly,31(4), 434-447.

Frances burqa ban women are effectively under house arrest

This article appeared on the online publication of â€Å"The Guardian†. The article addresses the recent ban on burqas in France. The article’s author follows up on the experiences of several Muslim women within France. According to the article, the ban on burqas has almost put some Muslim women under house arrest. The women whose experiences are used in the article concur that while they still faced some discrimination before the ban, the situation has worsened since the ban became effective.Advertising We will write a custom essay sample on France’s burqa ban: women are effectively under house arrest specifically for you for only $16.05 $11/page Learn More The article quips that the new law can be challenged in a higher European court. In addition, no fines have been handed out to the women who have been caught wearing the niqab in public places. The article notes that there has not been any substantial protest against these laws e ven from Muslim groups. Moreover, the little protest that has been forthcoming is not sufficient enough to initiate any changes to the ban. The author is quick to note that the new law can potentially ‘embarrass’ France on the global front. This article is effective on many fronts. First, the article gives personal accounts of at least two defiant women. This takes the reader closer to the issue at hand. Most people react to this issue using their own experiences. For instance, only someone who has worn the niqab can accurately describe how wearing this piece of clothing feels like. The architects of the burqa ban argued that this mode of dressing was like a ‘walking prison’. The author of this article is able to bypass several opinions and go straight to the opinion that matters. This mode of research is able to exempt this article from the scourge of sensational journalism that dominates the 21st century. It is not easy to tell how people who have never w orn a niqab are able to deduce that wearing it feels like being in a prison. According to this article, the comfortableness of the niqab is the least concern for these women because they have to deal with other problems like discrimination and assault. Conflicts that stem from religious beliefs are not common in this century. The burqa ban in France provides an interesting insight into the dimension taken by religion based conflicts. The article states that the ban on burqas was instituted with the aim of liberating women. The lawmakers felt that by issuing a ban on burqas in public places they would potentially provide a reprieve for the women who were ‘forced’ to wear this type of clothing. This was also the general notion among the public. However, the aftermath of the ban indicates that this reasoning might have been misguided. The feeling towards the niqab-wearing women is supposed to be that of sympathy. However, the article reveals that the women are subjected to ridicule, abuse, and even violence. These incidences indicate that there are hidden agendas behind this legislation. The agenda was not to liberate the women but to vilify them. The article details different forms of this vilification from both the public and the state organs. The fact that no woman has been fined for wearing the niqab indicates that even the government is not sure about its actions.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The article offers subtle support to the Muslim women who are most affected by this ban. The article also personalizes the debate on this ban instead of generalizing it. Sympathetic reactions are also likely to follow the publication of this article. This essay on France’s burqa ban: women are effectively under house arrest was written and submitted by user Trey Love to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Governments of Ancient Greece essays

Governments of Ancient Greece essays There were three main governments in Ancient Greece, oligarchy, tyranny, and democracy. The most succesful for the Greeks was democracy. Tyranny and oligarchy were both used and were succesful to an extent but not nearly as succesful as democracy. Tyranny came about because of trade and industry which created several wealthy individuals. These individuals seized power because they were forced by the aristocracy. These people who took the power were called tyrants which is where the word tyranny comes from. Tyranny was favored by both peasants and the wealthy because they were tired of the aristocracy dominating their city-state. The power of the tyrants was kept by hiring soldiers and once the tyrants gained their power they began to build marketplaces, temples, and walls in their city-state. The things they built gained the popularity of the tyrants which led to somewhat of a spread in tyranny but this kind of government finally came to an end by the end of the sixth century due to Greeks believing in the rule of law. After tyrants had fallen, government moved in two directions, democracy and oligarchy. Sparta, a powerful Greek city-state, was an example of a powerful and very well known oligarchy. Oligarchy meant rule by few. The Spartan Government was headed by two kings. These leaders headed their Spartan army in its campaigns. Every year, the Spartans elected five mean referred to as the ephors. The ephors were responsible for the education of the youth and the conduct of all citizens. To vote on issues not covered by the ephors, a council of two kings and sixty elders was made. The Spartans decided to turn their backs to the ouside world in order to secure their state. The Spartans were not allowed to travel anywhere unless for military reasons. Foreigners who had ideas were turned away. This security plan led to Spartans not being able to study philosophy, literature, or th ...

Two Service Companies Coursework Example | Topics and Well Written Essays - 250 words

Two Service Companies - Coursework Example Operations design choices refers to decisions made by a company’s management concerning the type of process arrangement that is best in provision of services. These processes include value chain assimilation, technology capacity, service capacity, outsourcing, and facility inventory. On the other hand, infrastructure as a strategy includes non-process features, such as, company staffs, learning, operating plans, control services, quality control, compensation system, and innovation services (Evans and collier, 83). That said, Facebook as an online service provider that is simple involved in enhancing our social lives has operations design choices as the major area of concentration. This is because to manage a company such as facebook, it takes very advanced technological knowledge and inventions. Moreover, considering the number of people using facebook, the amount of data exchanged and information communicated, the service capacity need to be expanded and upgraded now and the n to meet this need. The need for the right infrastructure in eBay, a multinational online auction for goods and Services Company, outweighs the need for the right design choices. This is because, unlike facebook, eBay is involved in provision of good. Therefore, there is need for a quality control framework to ensure the quality of goods provided to customers is not compromised. The company also requires a workforce that finds the clients as well as the consumers. Finally, suppliers and customers of eBay need to be assured on the safety of their money, therefore, the company should have a sound compensation system (Evans and collier, 84). In conclusion, it is clear that Hill’s strategy development framework is an important aspect in any business in need of substantial development. Facebook and eBay are among many other companies that would greatly transform by incorporation of Hill’s strategy

Foreign direct investment Assignment Example | Topics and Well Written Essays - 1500 words - 1

Foreign direct investment - Assignment Example Foreign direct investment involves acquisition of managerial control in a company. The threshold of this form of ownership is 10% or more in UK. This varies across countries. With the liberalization of the various global economies in Africa and Asia this form of investment has grown considerably. Foreign direct investment (FDI) facilitates the interaction of two firms and economies with varying economic differences. The foreign investors invest their funds with a long term perspective to exploit the cheap labour costs, strategic advantages, rich natural resources, market etc of another economy. In short this form of investment involves investing within the firm but outside the region. Importance of FDI This form of investment provides the necessary capital required by some developing economies which might be difficult to generate through domestic means. Besides the financial resources the foreign direct investment also provides the opportunity to make use of sophisticated and latest technology. It has been seen that the companies with no prior experience face problems in the import of such technology as this is deemed to be risky as well as expensive. With time FDI imparts a number of benefits to the host country that was hitherto not available. This includes upgrading of industrial operations, transferring of advanced technology, training the labour force, introduction of developed methods of accounting & modern management, developing the trading and finance related networks and up gradation of telecommunication related services. In sectors like services FDI uplifts the competitive strength of the host country by increasing the productivity of financial resources.

Virtual reality environments for geographic visualisation Essay Example for Free

Virtual reality environments for geographic visualisation Essay Today a wide variety of virtual worlds, cities and gaming environments exist and become part of life of their human inhabitants (Borner et al 2005). Navigation is playing an increasingly important role in virtual environments (VE). Today virtual worlds are very large and present challenging navigation tasks. According to MacEachren et al (1999), virtual environment (VE) technologies have considerable potential to extend the power of information visualization methods, and those of scientific visualization more broadly. Ruddle (1996) assertion of â€Å"one in three people get lost in virtual environment† is true due to lack of knowledge but is possible to roam and explore these geographic environments. Previous work have been done to develop tools that generate visualisations of user and environment interaction for social navigation, monitor, study, and research virtual worlds and their evolving landscapes. Visualization and navigation in virtual environments The geovisualization of virtual environments use of 3D display and thus has the potential to depict the three geographic dimensions of real spaces with each dimension of the display space depicting a geographic dimension (MacEachren et al, 1999). There is progress and developments in research and applications in this field. A lot has been developed, for example, Lahav and Mioduser (2003) developed and researched a multisensory virtual environment simulating spaces in real-life. Chen and Stanney (1999) came up with theoretical models of wayfinding, used to guide the design of navigational aiding in virtual environments. Galyean (2006) immersed VR experience with the advantages of narrative structure to allow smooth and continuous interaction and presentation with the structural and temporal qualities. Ruddle et al (1997). Tsai-Yen Li et al (2008) also developed a real-time camera control module for navigation in virtual environments. The wayfinding process has embraced cognitive mapping, wayfinding plan development, and physical movement or navigation through a virtual environment. Virtual environment navigation has evolved drastically from archaic to post-modern tools. There have been developments in virtual simulation of urban and rural environments using both traditional cartographic methods and modern geo-information technologies such as Google earth and fly-through movies. The recent developments in the use of satellite imagery, Digital Elevation Models and Aerial Photographs have led to new lead large scale movies and virtual reality navigation processes. The coming of these 3D geographic information systems (GIS) is fundamental for synoptic vie and virtual terrain recognition. Augmented reality as part of emerging concept allows live direct view of a physical real-world environment whose elements are augmented by virtual. It is related to a more general concept called mediated reality in which a view of reality is modified and its augmentation is conventionally in semantic context with environmental elements. A Virtual Geographic Environment (VGE) is a multi-user shared, intelligent, virtual environment representing the real geographic environment to conduct geospatial analysis, carry our geovisualization, to support collaborative work, planning and decision making. According to Hui and Zhu (2004), virtual geographic environments consist of five types of space, namely; geographic data spaces, network spaces, multidimensional presentation spaces, social spaces and sensory/perceptual spaces. These virtual spaces make VGE different from the traditional virtual reality space associated with unrealistic expectations. VGE is equated with reality by making the spaces continuous and coextensive. Nguyen et al (2009) carried out various experiments to investigate effects of scale changes on distance perception in virtual environments. The rural and natural environments basically involved use of existing natural linear features and landmarks such as roads, cliffs and rivers to navigate. The new paradigm shifts (Joseph et al 2001), have tremendously tacked the issue of scale especially on global views. The traditional experiences were profound and thus these new innovations have proved successful. For example, Vinson (1999) designed guidelines to ease navigation in large-scale virtual environments. The guidelines focus on the design and placement of landmarks in virtual environments. The distinct features and landmarks represented various areas like buildings, petrol stations and corners to direct the navigation process along a designated navigation route. This limits the audience’s movement through the space to interesting and compelling paths. According to Ruddle (1996), examples of interface fidelity include the lack of physical movement that is required to travel around VEs and the impoverished field of view. Important factors of environment fidelity and precision include the amount of visual detail and the omission of non-visual sensory information. The virtual reality world has become interested in large scale spatial cognitive simulation. This takes a role of an environments physical form and how the design of a setting shapes the spatial behavior and cognition of its users. It largely puts into consideration numerous forms of spatial information: real-world environments, virtual environments, maps, route directions, gestures, and both written and spoken descriptions (Mekni and Moulin Mekni (2008). Sensor Webs are deployed in large scale geographic environments for in-situ sensing and data acquisition purposes, a perfect example of a dramatic solution to large scale simulation and virtual reality representation. Conclusion Advances in human-computer interaction have created completely new paradigms shifts for exploring and presentation spatial information in a virtual environment, with flexible user control. Hence, more intuitive and efficient interactive visualization environments become increasingly significant for the visual exploration of large amounts of extensive spatio-temporal information both at small scale and large scale. There is special focus on new geographic and cartographic applications which involve experts and users in the context of data visualization in real virtual environments. They are mainly developed to aid visualization in a natural extension of communication and functions in the visual thinking domain. References Bishop, I. D. , and C. Karadaglis. 1994. Use of interactive immersive visualization techniques for natural resources management. SPIE 2656:128-139. Borner, K. , Penumarthy, S. , DeVarco, B. J. , and Kerney, C. 2005. Visualizing Social Patterns in Virtual Environments on a Local and Global Scale. In Lecture Notes in Computer Science. Springer Berlin / Heidelberg. Volume 3081. ISBN 978-3-540-25331-0 Fisher, P. 1994. Randomization and sound for the visualization of uncertain spatial information, in Visualization in Geographic Information Systems. Edited by D. Unwin and H. Hearnshaw, pp. 181-185. London: John Wiley Sons. Chen, J. L, and Stanney, K. M. 1999. A Theoretical Model of Wayfinding in Virtual Environments: Proposed Strategies for Navigational Aiding. Massachusetts Institute of Technology. Vol. 8, No. 6, Pages 671-685 Galyean T. A. , 2006. Guided Navigation of Virtual Environments. MIT Media Lab. Cambridge, MA. 02139 Hui L and Zhu Q. , 2004. Data Visualization: Virtual Geographic Environments combining AEC and GIS. Extracted from http://www. directionsmag. com/article. php? Joseph J. LaViola Jr. Daniel Acevedo Feliz Daniel F. Keefe Robert C. Zeleznik(2001) Hands-Free Multi-Scale Navigation in Virtual Environments. Brown University. Department of Computer Science, Box 1910. Providence, RI 02912 Lahav, O. and Mioduser, D. 2003. 6A blind persons cognitive mapping of new spaces using a haptic virtual environment. Journal of Research in Special Educational Needs. Volume 3. Issue 3, Pages 172 177 MacEachren, A. M. , Edsall, R. , Haug, D. , and Ryan B. , 1999. Virtual Environments for Geographic Visualization: Potential and Challenges. Proceedings of the ACM Workshop on New Paradigms for Information Visualization and Manipulation, Kansas City, Nov. 6, 1999. MacEachren, A. M. , D. Haug, L. Quian, G. Otto, R. Edsall, and M. Harrower. 1998b. Geographic visualization in immersive environments. GeoVISTA Center, Penn State University, www. geovista. psu. edu/publications/i2. pdf. Mekni, M. and Moulin, B. 2008. A Multi-agent Geosimulation Approach for Sensor Web Management. Proceedings in Sensor Technologies and Applications, 2008. SENSORCOMM 08. Second International Conference on Sensor Web Management. Dept. of Comput. Sci. Software Eng. , Laval Univ. Quebec, Quebec City, QC ISBN: 978-0-7695-3330-8 Nguyen, T. D. , Ziemer, C. J. , Plumert, J. M. , Cremer, J. F. , and Kearney, J. K. 2009. Effects of scale change on distance perception in virtual environments. Proceedings of the 6th Symposium on Applied Perception in Graphics and Visualization. ACM New York, NY, USA. Pages: 27-34. ISBN:978-1-60558-743-1 Rhyne, T. -M. , and T. Fowler. 1996. Examining dynamically linked geographic visualization. Computing in Environmental Resource Management, Research Triangle Park, NC, Dec. 2-4, 1996, pp. 571-573. Ruddle, R. A. 1996. Navigation: Am I really lost or virtually there? In D. Harris (Ed. ) Engineering psychology and cognitive ergonomics. Vol. 6, 135-142. Burlington, VT: Ashgate. Ruddle, R. A. , Payne, S. J. Jones, D. M. 1997. ‘Navigating buildings in â€Å"desk-top† virtual environments: Experimental investigations using extended navigational experience’. Journal of Experimental Psychology: Vol. 3, pp. 143-159. Tsai-Yen Li and Chung-Chiang Cheng 2008. Real-Time Camera Planning for Navigation in Virtual Environments. In Lecture Notes in Computer Science. Springer Berlin. Vol 5166. Pages118-129. ISBN978-3-540-85410-4 Vinson, N. G. 1999. Design Guidelines for Landmarks to Support Navigation in Virtual Environments. Proceedings of CHI ‘99, Pittsburgh, PA. May 1999† Institute for Information Technology. National Research Council, Canada. Ottawa, ON K1A 0R6

Low Wage Jobs and Barbara Ehrenreichs Nickel and Dimed Essay -- Pover

McDonalds, Wal-Mart, and cleaning services: all of these have one thing in common-they are all minimum wage jobs. Their pay is low and work load high, and because of this living as a low wageworker is never easy. One must handle many hardships in order to make a few meager dollars, with which most cannot sufficiently live. 'The 'living wage' in the United States is between $9-10.18; sounds great to a college student, but in the real world this kind of money just isn't going to cut it,' (Ramisch). Minimum wage standards for American workers rest at $5.15 per hour, and in such slighted fields, very few make much more than that, perhaps $6-7, but even that is a rarity. The material life of a low-income employee includes bare necessities and next to zero luxuries. These workers often live paycheck to paycheck and never have a moment to fully enjoy life because they are constantly working, supporting themselves, and/or their families. Barbara Ehrenreich tries capturing this unackn owledged side of low wageworkers in her book, Nickel and Dimed, when she goes undercover as a fellow employee. Her real life accounts are noted as accurate and shocking as she brings the severity of poverty to the forefront for many Americans (Ehrenreich 3). She portrays the lives of millions in one simple novel, and it is through this piece of literature that so many relate and feel less estranged in the overall scheme of things. This relation is especially true for three young women, Brandyll Powers, Whitney James, and Charity Pouge all of whom are forced to live on their scanty incomes in today's society. These interviewees discuss their daily struggles of living on minimum wage and how they are active representations of Ehrenreich?s novel. .. ...idden truths and in essence, portrays a minimum wage worker quite well. But for those that must live this life style on a daily basis, simply writing about their injustices will never be sufficient. Government action is the next needed step to help modify minimum wage, and the answer is clear: raise the accepted standard. However, with all the other issues in this country, when will the government finally realize it is time to take action? Works Cited Ehrenreich, Barbara. Nickel and Dimed. New York: Henry Holt, 2001. James, Whitney. Telephone Interview. 16 March 2006. Pouge, Charity. Personal Interview. 14 March 2006. Powers, Brandyll. Personal Interview. 14 March 2006. Ramisch, Claudia. ?Living on Minimum Wage.? ENGL 1302H Class Presentation, Kentucky Wesleyan College, Owensboro, KY. 13 March 2006.

Organisation Study in Ayurveda

Chapter 1 INTRODUCTION 1. INTRODUCTION Organization is a pattern of relationship through which employees under the direction of Managers pursue their common goals. It is the study and careful application of knowledge about how people act within the organization. Organizational studies are usually conducted to gain practical knowledge about various aspects of an organization. It provides structure for this relationship to attain the goals. The organization study is similar as it reveals the effect of people collaborating as on organization, under the guidance of the higher-ups. The organizational study is an important part of our academic curriculum. This study is aimed at an opportunity to the students to observe, learn, assimilate and analysis the objectives and vision of the organization and the functioning of various departments. This study enable the student to get a practical and the real time feel of various aspects concerned with the organization and relate it to the concepts and theories studied so far in the class room. This studies would help the future manages to face the challenges lying ahead.Organization studies primarily focus to get a corporate exposure in understanding more about the organization and it’s functioning as whole. It upholds the close scrutiny of the market conditions prevalent as well as ongoing competition that reveals the pinnacle at which the organization has strived to accomplish over this time span. Since Ayuveda is gaining importance in our day today life, a detailed study of an organization manufacturing and marketing is apt in its own sense. Hence the organization study was taken up at MVM Ayurvedic research lab; a well defined industry in ayurvedic preparations situated a stone throw from Kollam. . 1 OBJECTIVES The main objectives of the study are; 1. To study about the structure of various departments in the organization. 2. To know the functioning of each of the departments. 3. To get a clear idea about product a nd production process 4. To understand the strengths and weakness of the organization . 5. To know the attitude of customers and the public towards the organization. 6. To analyze the origin and growth of the organization. 7. To know the position of the organization in the Ayurveda industry. 1. 2 RESEARCH METHODOLOGY Research in common parlance refers to a search for knowledge.In fact, research is an art of scientific investigation once can also define research as a science and systematic search for pertinent information on a specific topic. Research is, thus an original contribution to the existing stock of knowledge making for its advancement. For conducting the organizational study both primary and secondary data are used. * Primary Data * Interview with managers, office staff and workers. * Observations. * * Secondary Data * Data collected from reports of the firm and company websites. * Data collected from catalogues, broachers and internet. * Data collected from ayurvedic jour nals, magazine etc. 1. 3 SCOPE The organization study was conducted in MVM Pooyappally, 11k. m from Kottarakkara. The study place more emphasis on the process that takes place in various departments in MVM. Organization structure and management of various department of MVM are taken for the purpose of study. Sufficient attempt has been taken to cover almost all the facets of this organization and to understand the complex of factors that are functioning within this organization. 1. 4 LIMITATING FACTORS 1. Time bound study for the completion 2. Financial constraints 3. Non availability of confidential matters of the company 4.Lack of precision due to the biasing of the responds 2. 5 Chapterisation Chapter 1 – Includes the introduction, objectives, research methodology, and limitation of the study. Chapter 2 –This chapter deals with industry profile Chapter 3 –It includes history of company, vision, mission, and product profile of MVM Ayurvedic Reseach Lab. Chapte r 4 –It describes structure of the departments and functions of the departments. Chapter 5 –This chapter contains the details regarding the firm’s strengths, weaknesses, opportunities, threats, and political, economical, social, technological, environmental, and legal aspects.Chapter 6 –This deals with findings, suggestions and conclusions. Chapter 2 INDUSTRIAL PROFILE ABOUT AYURVEDA Ayurveda is the oldest Indian indigenous medicine system, probably with its roots in the Indus Civilization. In the Vedic period, the osadhisukta of the Rig-Veda is the oldest documented knowledge about plants and herbal medicines. The term Ayus means duration or span of life, Veda means unimpeachable knowledge. The common translation of the Ayurveda is science of life. The earlier recorded knowledge about ayurveda is found in the Rig-Veda and the Atharvaveda, both of the second millennium BC. he Atharvaveda lists eight divisions of ayurveda; internal medicine surgery of head and neck, ophthalmology, surgery, toxicology, psychiatry, pediatrics, gerontology or science of rejuvenation and the science of fertility. According to philosophical concepts on which ayurveda is based, all bodies-material, living, conscious and unconscious- are evolved out of prakriti by the subtle influence of the purusa, the absolute or the primal self conscious principle and every component of the human organism is created out of the tathvas as evolved out of the prakrti.In ayurvedic medicine, health is defined as soundless of Sarrira, Manas and Athma. Each of these must be nurtured if the individual is to have good health. Ayurveda is basically a humoural medical system and conceives of three essential humours. The three humours are Vata, Pita; Kapha occasionally in the surgical tradition a fourth humour-blood was also added. A STUDY ON AYURVEDA Ayurveda is the ‘’knowledge or science of life’’. According to Charaka, the ancient physician-sage, life i s a unified state of the physical body, the cognitive organs, Mind and the soul, thus signifying a living being.Ayurvedic deals with the maintenance of health and relief from disease. Susruta, another physician-stage of early times, Defines the healthy state thus: ‘A person whose somatic and psychic humors are In equilibrium, digestion is uniformly healthy, with normal functioning of the Fundamental tissues of the body and body wastes, accompanied by the processes of the soul and cognitive organs. This is said to be a healthy person. The primary position given to humoral equilibrium indicates its importance in maintaining health . any disequilibrium is considered to lead to disease.Health is the physiological maintenance of all the functions of living being, while disease is the disturbance in the physiology. The contemporary practice of ayurveda is based on the several hundreds volumes of classical treatise and on the officials formulatory and pharmacopoeia. REVIVAL OF AYURVE DA During the 500 years of foreign domination of India, Ayurveda was held in ridicule, and it withered. But the invisible spirit of this life science survived and thrived. Today, Ayurveda has caught the attention of the people the world over both laymen and professionals.The major credit for reviving and spreading the message of Ayurveda in the 20th century goes to the KottakkalAryaVaidasala and its founder Vaidyaratnam P. S. Varier. Called the ‘’Saviour of ayurveda in the south’, he was the first man in south India to organize the treatment of patients under the Ayurvedic system. He pioneered the production of Ayurvedic medicines on modern lines, and ensured that Ayurveda occupied. It has a rightful place among the country’s major medical system. Inspired by the zeal, vision and human compassion of its great founder, Kottakkal Arya Vaidya Sala carried on with its noble mission.It sailed smoothly through two World Wars, the Great Depression of the thirties and several natural calamities and political upheavals. Today, it has grown. In to a mighty organization unparallel in South India the services of the Arya Vaidya Sala reach its patients through a nation wide network of 14 branches and more than 1000 retail distributors that market its 500-odd formulations. Thousands of patients visit Kottakel every year, seeking succour at the healing hands of Arya Vaidya Sala. Ailing people from the West European, Arabian, and American and Far East countries also approach the institution.Ayurvedic /Ayurveda Ayurveda is a holistic system of medicine from India that provides guidance regarding food and lifestyle so that healthy people can stay healthy and those with health challenges can improve their health. There is several aspects to Ayurveda that are quite unique; * Its recommendations will often be different for each person regarding which food and which lifestyle they should follow in order to be completely healthy. This is due to its use of a constitutional model. *Everything in Ayurveda is validated by observation, inquiry, direct examination and knowledge derived from the ancient text. It understands that there are energetic forces that influence nature and human beings. These forces are called the Tridoshas. * Ayurveda sees a strong connection between the mind and body. Ayurveda the Indian system of nature cure Life is a combination of the body, senses, the mind and the Alma. They cannot be separated from each other and none can be neglected. From this combination ensures Ayur- the span of life. Ayurveda- the science of life is the knowledge of this association and of how to maintain it as long as possible. Ayus- means knowledge.This system of medicine evolved around 600 BC in India. Ayurveda is known to promote positive health, natural beauty and long life. Ayuveda believes that human beings and nature should be in perfect harmony and that disease occurs when the equilibrium between these two is disrupted. Restorat ion of this fundamental balance, through the use of nature and its product is the main goal of this medical system. The concept is not just curing bodily ailments but also preventing it. Ayurvedic treatments are person specific rather than disorder specific.The age of the patient, the climate in which he lives, his cultural and social surroundings and his bodily constitution are taken into account before offering a prognosis. Touch, inspection and interrogation are the main tools of diagnosis. Then the physician emphasizes a regimen of diet with the use of herbal medicines. Herbs are used to eliminate excesses and strengthen deficiencies. Their primary action is to stimulate particular organic functions. Thus ayurveda aims to solve many health problems; only through the adjustment of diet-so there are no distressing side effects.Such an approach has proven effective over the centuries and has today become an internationally acclaimed form of healing, rejuvenation and healthy living. Ayurveda is all about the science of holistic healing and it involves a complete plan to achieve the perfect health for all individuals. Despite the fact that it originated thousands of years ago, ayurveda is equally pertinent in the current scientific world. And Kerala has played a vital role in keeping the magic of Ayurveda alive. Ayurvedic health packages are an integral part of tourist activities carried out in the state.Another aspect about the important role of Ayurveda in Kerala is that Kerala’s fair climate and richness in resources make it the perfect destination for a soothing Ayurvedic massage and other traditional actions here. All these massages are readily available at our resort at attractive prices that will surprise you once you compare them to others. Our treatments include relaxing body to face massages that will add to the glow on your body as well as on your soul and will leave you to look absolutely stunning. These treatments are all done with expert ha nds to achieve better customer satisfaction.You can be rest assured that all these treatments, massages and other ayurvedic measures will satisfy you to your heart’s content and leave a smile on your face so much that you will crave for more!!! Health Rejuvenation Treatment The Kerala Ayurvedic Health Rejuvenation program that we offer will drive away all physical suffering, control several dreaded disabilities, ward off the middle age syndrome, retard the aging process and provide unlimited curative powers for body and mind by repairing the worn out tissues, revitalizing the body, increasing memory power, improving vigor and vitality and make oneself physically and mentally fit.This is done through a process of  cleansing by employing special medicated oil massages, Dhara/Kizhi, medicated steam bath and a rational combination of medicines to correct the functions of body and mind. This reduces overweight and mental tension, enhances body complexion and skin luster, correct s metabolism and deficiency and recharges the mind and body. Therapeutic Treatment There are no proper treatment in other systems of medicines like allopathic for diseases such as Arthritis, Spondylitis, Lumbago, Slip Disc, Frozen Shoulder, Stress & Strain, and Sciatica etc.A variety of result-proven procedures are available in Ayurveda namely Pizhichil, Njavarakishi, Abhayangam, Sirodhara, Elakizhi etc. for treating these problems. PIZHICHIL It is a relaxing, soothing and rejuvenating treatment with medicated warm oil used in a continuous stream for a definite period for the whole body (excluding head & neck). It is used to effectively treat arthritis, ageing, general weakness, paralysis etc. ‘Pizhichil’ and ‘Sarvangadhara’ are technically the same. ’Pizhichil’ literally means ‘squeezing’.Here, warm medicated oil is squeezed over the patient’s body from a piece of cloth that is periodically dipped in a vessel containing th e oil. In Sarvangadhara, oil is poured over the patient’s body from pitchers. Pizhichil requires a lesser quantity of oil when compared to Sarvangadhara. Before beginning Pizhichil, a suitable type of oil should be applied to the head and body of the patient. In some cases, a talam is also applied on the head and bandaged with leaves. The masseur usually begin by squeezing oil on to the shoulders and then down the hands of the patient who sits in an upright position. Each masseur uses on hand to pour the oil hile massaging with the other. Pizhichil is recommended for diseases caused by a vitiation of the Vata humour-Pakshaghata (Hemiplegia), paralysis and muscle spasms – and other degenerative diseases that affect the muscles. NJAVARAKIZHI' It is a whole body massage using medicated milk-porridge made into a bundle. It is an immuno-enhancing rejuvenation therapy and is made use of in convalescence period of injury and trauma, muscular wasting, arthritis, general weakne ss, paralysis etc. SIRODHARA It is a unique treatment where specific medicated oils are used to bathe the head in a regular stream for a definite period.It is an effective therapy for mental relaxation and cures insomnia, stress, depression, decreased mental agility etc. When medicated buttermilk replaces oil (sneha), the therapy is called Takradhara. If medicated milk is used instead of medicated oil, then the process is called. SHIROVASTHI It is considered more of a palliative (Shamana) treatment than an eliminative (Shodhana) one. The treatment is usually preceded by oleation (Snehana) and sudation (Swedana) a leather sleeve of about six to eight inches in length is placed on the shaven head of the patient and a band (vartti) tied around the forehead to keep it in place.Kneaded dough is used to line the inside of this sleeve and ensure that it does not leak. Oil is then poured into the sleeve and allowed to remain on the head for a while. The oil commonly used is Ksheerabala or D hanwantaram. The length of time the oil should be kept there is determined by the severity of the disease. Usually it is up to fifty minutes for diseases caused by severe Vata disorders. This treatment is prescribed for disorders like facial paralysis, cataract, deafness, earache, insomnia and other diseases that afflict the cranial nerves. ABHYANGAMIt is otherwise known as Uzhichil where medicated oil is used to massage the body with specific implications to the 107 vital points (marmas) of the body. It helps to give better circulation, muscular tone, mental tranquility and better health maintenance. ELAKIZHI It is an innovative classical massage with medicated leaves and is used to tackle joint pain, muscle cramps, stress and arthritis. Basics of Ayurveda In Ayurveda, living beings are supposed to be created and composed of five eternal substance namely space, air, fire, water and earth and three humors nd seven basic tissues. Disease is understood as an imbalance between the body ’s three humors. The three humors are Vata Pitta and Kapha. Vata consists of the predominance of air and space, Pitta consists of the predominance of Agni and Kapha is predominant of water. These three humors are present in tissues and doshas. The seven basic tissues or Sapta Dhatu are Rasa, Rakta, Mamsa, Medas, Asthi, and Shukra. As soon as food is taken, it is digested and Saara and Mala are produced. Mala means sweat, urine, faeces, nasal discharge, eye and ear discharges and so on.The three humors move from one part of the body to another part and produces sound health, happiness, good complexion, resistance against disease and decay and physical strength. But if they are excited or vitiated they not only produce disease but also degeneration of the body. Vata (Air) The activities and movements of the body and basic emotion are governed by Vata. The main functions are to give motion to the body and the conduction of impulses from sensory organs and separation of Rasa, Kit ta from the body, the secretion and evacuation of urine and semen.It is responsible for speech, tactile sensation, hearing and basic emotions. It is also responsible for the formulation and development of foetus in intrauterine life. When Vata is deranged or vitiated, it produces psychosomatic disorder and thereby loss of weight, loss of biological and physical strength causing congenital deformities. Types and Sites of Vata According to the functions and the site of activity, Vata is of 5 types. 1. Prana 2. Udana 3. Vyana 4. Apana 5. Samana Prana vayu is located in the head, nose, tongue and the cheast. Its most important function is to control the mind and the respiratory activity.Udana Vayu is situated in umbilical region, chest and neck and is responsible for the Vocal functions. Samana Vayu is situated in the stomach and duodenum is responsible for the digestion of food material and separation of waste products. The regulation of body temperature, composition of body fluids and movement of Kapha and Pitta are also its important functions. Vyana Vayu is mainly situated in the heart and travels all over the body, regulates the circulation of blood and also the movement of the body. Apana Vayu is mainly situated in the intestines, rectum and the urinary bladder.Its main functions are secretion and evacuation of urine, semen, regulation of menstrual flow and expulsion of foetus and faeces. Pitta (Bile) The Pitta is blue and yellow in colour, liquid; light, viscous, acrid, sour in taste, fleshy and unpleasant in smell, hot to touch. It is the byproduct of blood. It imparts colour to the blood, promotes digestion, vision and is responsible for intellectual functions in the body. It is mainly responsible for the production of body heat, appetite, thirst, complexion, intelligence and courage. AYURVRDIC MEDICINE INDUSTRY IN INDIASeveral thousand companies in India produce Ayurvedic medicines, but most of them are quite small, including numerous neighborhood pharma cies that compound ingredients to make their own remedies. It is estimated that the total value of products from the entire Ayurvedic production in India is on the order of one billion dollars. Less than a dozen major companies have dominated the industry for decades, joined recently by few others that have followed their lead, so that there are today 30 companies doing a million dollars or more per year in business to meet the growing demand for Ayurvedic medicine.The products of these companies are included within the broad category of â€Å"Fast Moving Consumer Goods†. Most of the larger Ayurvedic medicine suppliers provide materials other than Ayurvedic internal medicines, particularly in the areas of foods and toiletries where there may be some overlap with Ayurveda, such as having traditional herbal ingredients in the composition of toiletries. Tulsi has been used for thousands of years in Ayurveda for its diverse healing properties. It is mentioned by Charaka in the Ch araka Samhita, an ancient Ayurvedic text.Tulsi is considered to be an adaptive balancing different processes in the body, and helpful for adapting to stress. Marked by its strong aroma and astringent taste, it is regarded in Ayurveda as a kind of â€Å"elixir of life† and believed to promote longevity. The key suppliers in Ayurveda are Dabur, Baidyanath and Zandu, which together have about 85% of Indians domestic market. Various writers mention these and a handful of other companies repeatedly about the Ayurvedic business in India; a brief description is provided for them, arranged here from oldest to newest.Dabur India Ltd. India’s largest Ayurvedic medicines supplier and the fourth largest producer of FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650 million dollars per year, through only a fraction of that is involved with Ayurvedic medicines. Last year, about 15% of sales volume was pharmaceuticals; the remaining 85% were most ly non-medicine items such as foods and cosmetics Daburs Ayurvedic Specialties Division has over 260 medicines for treating a range of ailments and body conditions from common cold to chronic paralysis.These materials constitute only 7% of Daburs total revenue. Dabur Chyawanprash has market share of 70% and chewable Hajmola Digestive Tablets has an 88% share. Other major products are Dabur Amla Hair Oil, Vatika and Lal Dant Manjan. Sri Baidyanath Ayurvedic Bhawan Ltd. Baidyanath was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines, through it has recently expanded into the FMCG sector with cosmetic and hair care products; one of its International products in Shikakai (soap pod) Shampoo.Baidyanath has a sales volume of About 350 million dollars, but most of the products sales are in the cosmetic range. The company reports having over 700 ayurvedic products made at 10 manufacturing centers, With 1,600 employees. Included items are herbal Teas, patent medicines, mass age oil and Chawanprash. Zandu Pharmaceutical Works It was incorporated in Bombay in 1919, named after and 18th century Ayurvedic. The company focuses primarily on ayurvedic Products. However, today Zandu has chemicals division and cosmetics division.Its total sales volume is about 45 million dollars. One of its current projects is to develop a dopamine drug for a plant extract, applying for new drugs status in the U. S. Himalaya Drug Company Himalaya was established in 1934 in Banglore. It currently has a business level about 500 million dollars and has a U. S. distribution division. It is known in the U. S for the product Liv-52, marketed as a liver protector and therapy for liver diseases like vital hepatitis; the product was first marketed in India in 1955. Charak PharmaceuticalsCharak was founded in 1947, and currently has three distribution centers in India; it produces liquid, tablets and veterinary supplies. It has gained a large advantage with its new product Evanova, a pre paration containing 33 herbs and minerals and non-hormonal active ingredients used as menopause treatment alternatives to HRT. Soya is one of the main ingredients used in this product. The product also contains Ayurvedic herbs that act like selective estrogen receptor modulators as well as asparagus root, which reduces the frequency and intensity of hot flashes. Vicco LaboratoriesVICCO Laboratories was established in 1958. I t mainly produces topical therapies based on Ayurveda and is based on Ayurveda and is best known internationally for its toothpaste product, Vajradanti, which has been marketed in the U. S for more than 25 years. Emami Group Emami was founded in 1974, provides a diverse range of products, doing 110 million dollars of both business annually, through only a portion is involved with Ayurvedic product, through its Himani line; the company is mainly involved with toiletries and cosmetics, but also provides Chyawanprash and other health products.Aimil Pharmaceuticals Ltd. Incorporated in 1984 and engaged in manufacturing and sale of both generic and proprietary Ayurvedic medicines, with a business level about 20 million dollars annually. Its wide range of Ayurvedic herbal formulations, covering most therapeutic segments, was honored by the Indian government’s National Award for Quality Herbal preparations and National Award for R ; D in the year 2002. It is known for its proprietary formulas for hepatitis, diabetes, menstrual disorders, digestive disorders and urinary diseases. Several small companies that have grown rapidly in recent years envision hemselves as primary players in the Ayurvedic market. As an example, Viswakeerthy Ayurvedic medicines in India. Viswkeerthy Ayurvedic Pharmacy was founded by Dr. K. Mohammadkutty a great friend of Nature and Ayurveda. Started in 1977, as a fledging pharmacy, viswakeerthy today is one of the largest manufactures of Ayurvedic Medicines with a formidable presence all over Kerala. The dynamic lead ership of Dr. K. M. Kutty, complemented by the energetic drive of his team of young enthusiastic professionals has taken viswkeerthy Ayurvedic Pharmacy to new heights.The philosophy behind the inception was to â€Å"serve Humanity through Ayurveda- the Authentic Way† by propagating and practicing genuine Ayurveda and producing quality Ayurvedic medicines. Today, this philosophy has taken Viswakeerthy to new heights of Ayurvedic excellence. Realizing the importance of standardization of medicines and the modernization of production, Viswakeerthy took the significant step of updating the technology of the existing pharmacy and establishing a sophisticated private limited company, Viswkeerthy Herbals Pvt. Ltd at Kalpakanchery, Malappuram District of Kerala. Chapter -3COMPANY PROFILE Brief History The M. V. M organization was started in 1991 as a sole proprietorship of Mr. K. M BABU. During the preliminary stages the firm was producing only General medicines. Manivaidhyan is the father of K. M BABU, he had a hospital and he was an efficient Doctor. This unit was not profitable in its initial stages. The proprietor realizes the reasons for the failure and re-oriented the business. They decided to introduce a new product called â€Å"Krishnathulasi cough syrup†. The management formulated some new marketing techniques like giving more importance to advertisement.As a result, the sales turnover went up and the firm becomes profit. The name MVM is derived from the names of their beloved father Mani Vaidhyan. Mr. K. M Babu, the managing director is the backbone of the organization. The initial invest of the company was only 6 lakhs. The company commenced its commercial production during 1993 and with a short span it has grown into dominant establishment. The company could provide employment to more than 70 persons directly and they also provide opportunity to the distributors. After the manufacture of cough syrup the company developed one more product call ed â€Å"Krishnathulasi hair tonic’’. he company markets its products to different gulf counties through distributors. The company has scored a 100% growth rate with its innovative product range and drug category license are awaited from different countries. The company achieved the standard of ISO 9002 certification from well-reputed international agencies. All the machineries keep the GMP standard and are based on the latest technology and gives high performance and least wastages. The introduction of most modern equipments and implementation of high quality standards helps to stand in a par with international standard. COMPANY PROFILEFrom a dream seen by a visionary, Mr. K. M Babu, MVM has come a long way. Originating from a small makeshift research and developed center and Clinic, the first product hit the market. From such a humble beginning to research to the level of one of the Kerala’s largest Company has been a saga of dedication, commitment and applic ation. Today krishnathulasi has established an overwhelming presence across the globe with a vast range of products and services in Ayurvedic sector. The company has recorded a phenomenal growth rate during the current year while totaling the sales more than Rs 5 core.Moreover strategically sound marketing sense and techniques, employed by a talent pool of professional has seen to the increasing presence of the company’s products in the shop shelves around the world. The company has a full-fledged R;D facility where original research work is done on various divisions are headed by doctorate holders with long experience in Pharmacology, Biochemistry, Photochemistry etc†¦ The company has also initiated a scheme for the cultivation of the spices described in the famous Hothouse Malabaricus, the renowned 17th century work.A large number of these spices are lost or unidentifiable today. The objective is to identity those presumed lost and create a biological environment suita ble for the spices for the benefit of the future generation. Vision The company has an inspiring and ambitious vision for future growth. The vision targets the systematic popularization of Ayurveda so that by every human being shall use Ayuveda at least for meeting a part of his or her general health care needs. Mission The company is vowed to explore the vast Indian flora to bring out life saving herbal preparations with no side effects and 100% efficacy.The dedication with a missionary zeal and enthusiasm Mr. K. M Babu and his team of ayuvedic research are succeeding in curing diseases which other systems of medicines presumed incurable. Utmost purity and superlative standards are maintained by conscientious research and strict quality control measures for the people to enjoy the benefits of traditional ayurveda medicines. Product profile ETHICAL PRODUCTS OTC PRODUCTS Ethical Products Arishtams Choornams Kashayams Kuzhambus Lehyams Thailams OTC Products Krishnathulasi cough syrups Krishnathulasi hair tonic OTC PRODUCTS Krishnathulasi cough syrupKrishnathulasi cough syrup is the age-old, natural way of cough relief. A blend of 100% herbal ingredients, Krishnathulasi Cough syrup contains no sedatives or steroids and is free from any side effects. Raw materials used The main raw materials used in krishnathulasi cough syrups are Cardamom, Clove Ginger, Glucose, Kamtakari, Pepper, Sugar, Thulasi leaves, Vasaka, Yashtimadhu etc Dosage: Adults 1-2 teaspoons 4-6 times daily Children below 2 years: ? teaspoon 3-4 times daily Children 2-6 years: 1 teaspoon 3-4 times daily Children 6-12 years: 1-2 teaspoon 3-4 times daily Krishnathulasi hair tonicHair Tonic is a highly effective remedy for falling hair and premature graying. Use it and rejuvenate your hair from the root up. Raw materials The important raw materials used for the preparation of hair tonic are Amla, Brahmic, Cocooil, Kattarvazha, Kayyonni, Keizharmelli, Lemmon Dosage and Direction Apply on the scalp befor e every bath ORGANISATIONAL STRUCTURE Organizational structure is a basic framework within which the managers decision making behaviors takes place. Structure basically deals with relationships. The structure of a system is the arrangement of its subsystems and components at a given moment of time.Organization structure can be viewed as established pattern of relationships among the components of the organization. it refers to the differentiation and integration of activities and authority, role and relationships in the organization. It is the pattern in which various parts or components are interrelated or interconnected and also shows the relationships among various activities and position. Since various persons hold these positions, the structure is the relationship among people in the organization. Organization structure is set forth initially by the design of the major components or subsystem.It is the patterning of these relationships with some degree of permanency, which is r eferred to as Organization structure. Role of organization structure Organization structure is capable of serving many functions at the same time but cannot serve all the functions equally well over unlimited time. Structure created for one purpose may not serve other purpose well. Therefore, it is important for managers to determine the outcomes desired from organization structure; and to match the organization with changing needs. ORGANISATION CHART Chapter-4 DEPARTMENT PROFILE unctional departments * administrative department * research and development department * purchase department * production department * stores department * marketing department * finance department * human resource department PERSONNEL AND ADMINISTRATIVE DEPARTMENT Administrative department is considered to be the brain of every concern. It sets the goals and objectives to be accomplished and formulate plans and decision. The administrative Officer Mr. Mohanan Nair heads this department in MVM and is suppor ted by assistant administrative officer.There are other two office assists working as subordinate assistant administrative officer. At mvm, the administrative departments’ looks after the personnel management function also. Around 70 workers are employed in the organization including 50 workers and 20 office staffs. The office hours in the company starts at 10 am and finishes at 5. 30 pm. while the factory hour is from 8. 30 am to 5. 30 pm. It is obvious that there exists strong industrial relation with in the organization. Both the officers and workers are free to communicate with the managing director about their problems and suggestions.Hence it is clear that an open door policy of communication is followed. The general body meeting of the organization is conducted once in every two months and management review meeting is conducted weekly. The management gives adequate weight age to employees’ suggestions in the meeting. The workers also have adequate participation in the decision making process. So they are more loyal to the company and no trade unions are followed to grow with in the concern. The company is undertaking various welfare measures to ensure safety and security to the workers. Both monetary and non-monetary benefits are offered to them.The facilities such as medical allowances, canteen facilities etc are enjoyed by the employees. In case of any overtime work, extra charges and transport facilities are made available to the workers. The organization follows a time rate system of wage payment. They pay remuneration to the workers on monthly basis. As production is carried out under strict supervision, it does not give rise to idle time. Since the administrative department undertakes the functions of personal department also, they manage the recruitment, selection and training of personnel. Selection of candidates is made through interviews and on-the job training.Following are the expenses met by the Company * Raw material cost * M anufacturing expenses * Labor cost * Selling expenses * Administrative expenses Recruitment and selection In MVM recruitment of new employees were selected from the candidate by advertisement is released in newspaper. This department has to analyze each job to determine the nature of work, the necessary qualification, required training etc. Selection process Most of the companies follow different process of selects a person. Following are the important process of selection. * Screening of application * Interview Final selection * Inviting application * Performance Appraisal Performances of the employees are appraised on the basis of their commitment toward the work, their regular attendance and the quality of work done. For the Performance appraisal following factors are included; * Job knowledge * Efficiency * Achievement of target * Co-operative * Communication * Organizing ability * Leadership * Judgment * Physical and Mental stamina * Discipline * Attendance * Punctuality * Moti vation * Integrity Financial benefits Company provides various financial assistance for its workforce.It includes educational benefits for family members and financial benefits incase of emergency situation. Fringe benefits They provide Employment provident fund to their employees and also provides bonus to their employees. The following benefits are * Traveling allowances * Annual leaves * Compensation leave * Medical benefits Grievance handling In MVM if an employee is not satisfied with the decision of the head of the department we can approach straight the general manager. Again if he is not satisfied with the decision of the general manager he can approach to the managing director.Wages and Salary Administration * The wages of employee consist of basic wages, dearness allowances, provident fund, Incentives and bonus. The salary is fixed to the office staff and wages are paid to the workers. * Salary is fixed according to the seniority and positions of the employees. * Wages are paid according to the minimum wages act to the workers. * Company also provides additional bonus and long term incentives. * The company is also providing medical care facilities etc RESEARCH AND DEVELOPMENT DEPARTMENT The R;D department is well equipped to carry out any type of research in the field of ayurveda.Research department is the core area for MVM as all products are developed there under the keen supervision of Dr. Vincent. Mrs. Leelamma Babu is the chief of R;D department. Under R;D department there are five departments- Department of Pharmacology, Dept. of Quality control Dept. of Chemistry and Dept. of Botany. Dept of Chemistry has two divisions- Dept of Biochemistry and Dept. of Analytical Chemistry. Each these sub departments has two assistants. The department of Quality control and Pharmaceutics are followed by two assistants. All the product of MVM is the output of this department.All the products are 100% natured ayurvedic formulation. The official declaration and recognition of MVM is another noticeable achievement added to the crown of the Company. PURCHASE DEPARTMENT The purchase departments make all purchase for the company. The purchasing function has emerged as a specialized organizational activity. His success of the purchasing department depends upon the quality of the inputs and also upon the ability of the purchasing department personnel to analyze the inputs to the fullest extent. Mr. Isac is the head of purchase department. He has an assistant manager followed by two assistants.The company makes all the purchases only after obtaining purchase requisition from the stores department. Purchase department has appropriate store coding for all of its raw materials and for packing materials. Cartoons and wrappers are purchased on job order basis. Packing materials are purchased from Sivakasi in Tamilnadu and plant was purchased from Thankasi. Most of the raw materials are purchased from outside Kerala, especially from Tamilnadu. Some ar e cultivated in the Company’s own garden. Purchase are made both on cash and credit basis, the suppliers usually give thirty or more days to make payments.PROCEDURE The stores department generate purchase indent when the stock level maintained at the store reaches the reorder level. The purchase indent is handed over; with this purchase order materials are reorder. Goods inward note is prepared based on the incoming materials. Quality check is conducted on the incoming material to check whether the material stand up to the standard stipulated under the acceptable norms. Then they will prepare store inward note. According to the requirement of the production department the materials are issued. R;D Request Purchase DeptStores Purchase Indent Materials Receives Stores AcceptReject PRODUCTION DEPARTMENT This department is headed by the production manager –Mr. Vinodh and immediately followed by the production manager. The production supervisor and packing supervisors is su bordinate to the assistant manager and they are assisted by production assistant and packing assistant respectively. There are separate workers for both production and packing. The various products manufactured are subject to inspection by the quality inspector t ensuring that they are up to the standard.The plant is equipped with modern machineries and operations are organized under the watchful eyes of talented physicians and health scientists. Production and manufacturing facilities are fully geared for the mass production of Ayurvedic medicines in strict adherence to ancient Ayurvedic scriptures. Incorporation of modern technology for mass production, upholding traditional value, makes the facilities a well-integrated synthesis of tradition and modernity. The Company's manufacturing operations are mechanized to a large extent by making further contributions by way of hygiene, accuracy and speed.There are nearly 50 workers, both male and female, working under production and packi ng section respectively. These workers are paid on monthly basis. For any overtime work, extra charges are paid and transport facilities are also provided. Other facilities such as canteen are also provided to the workers. Production Process * . Raw material Verification * . Pulverization * Grinding * Boiling * Continuous staring of materials * Finishing * Packing MAINTENANCE WING Maintenance is very important to extend the useful life of an asset. maintenance has not only to reduce scheduled stoppage time but attempt to void unscheduled stoppages and breakdowns by frequent performance checking, testing and providing inspection and skillful repair when required to ensure better service, availability and reliability. The effectiveness of production is highly dependant on the quality of maintenances service facility. For the proper maintenance and repair of plant and machinery, a separate maintenance wing functions under the control of General Manager. The principal objectives of this wing; * Is to maximize the availability and reliability of assets. * To extend the useful life of assets by minimizing wear and tear and deterioration. to ensure operational readiness of all equipment required for emergency use at all times * To ensure safety of personnel using facilities. This wing includes fitter, electrician and plumber. This wing carries out both preventive maintenance and breakdown maintenance. Preventive maintenance is done as and when required. With the permission of General Manager, outside agencies are considered for special cases and paid separately. PACKING SECTION Packing is defined as the general group of activities in product planning, which involve designing and producing the container or wrapper for a product.There is a separate section for the packing of the products. Manufacturing date, expiry date etc is printed on the wrappers. In India, they use different language targeting different states. Important decisions regarding packing and labeling is taken by top management. STORES DEPARTMENTS The success of every business depends to a large extent on the efficient storage and material control. As all the activities in any organization cannot be carried out at one point of time, storage is an inevitable process. Stores department shall check the material received and confirm that the material supplied meets all purchase order chart condition.Stores department is under the control of purchase manager followed by store manager, then storekeeper. The storekeeper looks after the various activities related to the store-keeping department. They are keeping minimum stock to every product. They are keeping 200 cases of Krishnathulasi cough syrup as minimum and in the case of hair tonic, they keep 100 cases. Purchase manager stores manager stores keeper MARKETING DEPARTMENTS The modern market is consumer oriented market and it deals with customers. A satisfied customer is a good advertiser of that product. So customer satisfaction is ve ry important.Marketing department is the nerve system of MVM. Marketing manager Mr. Vinodh manages the function of this department with the assistance of area sales manager and assistant marketing manager. Area sales manager is intended to control the external marketing functions and the assistant manager controls the internal functions of marketing. The sales officer follows the area sales manager and assistant marketing manager and sales representative is the immediate subordinate of Sales Officer. The main function of this department is to ensure uninterrupted distribution of products to the customers.It makes a market study with the help of out side agencies to know the demand for their respective products and supply is made accordingly. Now they are ready to market new products. Their main product Krishnathulasi cough syrup is supplied to almost every state within India. The company has successfully exported to Malaysia, Singapore and other gulf countries and is aiming to tap t he market of USA. all the distribution activities are done with the help of distributors, their main agece are Monark Internationals and Star exporters. They were gave 10-12% commission to the wholesalers.ADVERTISEMENT POLICY TV, Radio and News papers are the main modes of advertisement. They will spend more than 1crore per year for the advertisement activities. MVM has the policy of direct advertisement; there is no agency for it. Distributing Agency Agencies around Kerala The main agencies of MVM around Kerala are * Indian Drug House –Trivandrum * AB Agency,A&Associates-Kollam * Rose Pharma-Kochi * Sydha agencies-Kozhikodu Outside Agencies The outside agencies are * Kottakkel-bombay * Vivek traders-Maglore PROCEDURES FOLLOWING FOR A NEW PRODUCT DEVELOPMENT Step – 1 Market analysisMarket analysis is a process including the evaluation of the existing market condition in order to find out the nature and trend of the market. It is the best way to find out the strength an d weakness of the close competitors and it is very easy to identify the procedures which are of very powerful and useful to compete and to be one of the successful companies in the industry. Market analysis is the best way to tackle with the customer’s tastes and preferences. It will help the firm in order to launch the production in a very conducive environment, and it is very important for the better survival of the company.Market analysis helps the company in order to find out whether there is any similar type of product or where there is any product which is existing in the market which can be of offer tight competition with our products. Step – 2 Fixing of affordable price (Pricing) A firm whether it is a new firm or an already existing firm, the main target of the firm is the objective that is the maximization of profit. It is possible only by boosting of sales towards the maximum extent and which should be cash sales and with ultimately carefully settled price w ith an intelligence analytical decision.Pricing is exactly the main sensible area of business operation, because any decision whether it is favorable for the organization or not favorable for the organization it is having a very deep impact on the close survival of the company. Whether the price settled is of lesser than the anticipated price or the price of the competitors the product will some time will be accepted but the ultimate result for the firm will be of negative and a huge loss is the final result.If the price settled is considerable higher than the price of the competitors the product will summarily be rejected in the market, because there is plenty of choice for the customers to go for considerably lesser cost project with a required quality. Hence decision regarding the pricing of the product is very important and the price so fixed should be very reasonable and affordable by the customers. This kind of decision is only possible by a close analysis of the market. The b est way analysis and comparison of the prices, the product which of substitutable character with our product or having the products ith same quality or same character. Step -3 Availability of potential distributors The success of a particular product is lying on the clear cut distribution. There should be potential distributed must be there in order to promote proper distribution and clearance of goods from the go down of the firm. There should be prompt payment should ensure on the part of the distributor. In order for the better survival of the product in the general market. The way to find out a better distributor is on the shoulders of the potential marketing departments through efficient marketing executives.Step – 4 Reaching of the final consumer through the retailer The success of new product is that point at which it is received by the consumer and when the product is accepted by the end user. Here the actual role is playing by the sales executives and selling departm ent. Retailer so selected must be of having the potentiality to market the product with so care and ability. The sales executives must paid clear attention on the after distribution follow-up, because exhibiting the product on the vicinity of the consumer is paying a crucial part for the movement of the goods in the highly competitive industry.FINANCE DEPARTMENT Finance is considered as the life blood of every business. Hence finance department has significant importance in business organization. In this organization, finance Director- Mrs. Licy controls finance department. The accountant is subordinate to the Director and Accounts Manager assists him. The accounts Manager is immediately followed by three assistants who help in carrying out the functioning of the department. The main function of the department is to manage the available finance efficiently and to keep the books of accounts up to date.It is evident from the records that the company has made an interesting tendency in profit percentage and the turnover for the year 2007-2008 was around Rs. 6 crore. The company uses both owned and borrowed fund. Corporate bank provides the main source of borrowed fund. They also have a good forienexchange record by export in their product. Internal audit is done during the years in the organization. Cost per bottle Cost of cough syrup-24. 90 Cost of Hair tonic-79 Chapter-5 COMPETITIVE ANALYSIS 5. 1 SWOT ANALYSIS Strength 1. Peaceful atmosphere is maintained in the company. 2. There is no trade union in the company. . No chance of strikes and disputes inside the organization. 4. Workers participation in decision making process. 5. Both the workers and employees are sincere and loyal to the company. 6. The employees are satisfied with their working environment. 7. Less labour turnover. 8. R& D department plays an important role in the growth of the organization. 9. The company has diversified range of products. 10 The products of MVM have a good brand image. Weakne ss 1. Some of the raw materials are brought from different parts of India . 2. Most of the customers were unaware about the classical products. 3.Lack of advertisements in other states. 4. Sales promotion measures for classical products are less compared to other types of products. OPPURTUNITIES 1. The company had a greater opportunity to expand their brand in more nations. 2. Because of wide variety of products the company is expected to be more successful. 3. Fast growing market. 4. Globalization. THREATS 1. Fast growing technology 2. Competitors have stronger brand names. 3. Allopathic treatment gives fast relief compared to ayurveda. Chapter-6 FINDINGS, SUGGETIONS AND CONCLUSION 6. 1 FINDINGS * The management and employees maintains a good relationship. The employees were satisfied with their working environment. * The employees are remunerated with time rate system. * There is no trade union in the organization. * The company has a full-fledged R&D department. * The company giv es utmost importance to product quality. * Good services for the customers. 6. 2 SUGGESTIONS * Purchasing raw materials from outside is very expensive so, it would be more economical if they arrange it by themselves. * Should give more importance to advertisement. * Packing of the products should be made more attractive. * They should expand their product line Conduct market surveys for identifying the customer needs 6. 3 CONCLUSION The study had been carried out to analyze the functioning of various departments. It helps me to understand the functions of various departments of the organization. The company is managed by professionally qualified and experienced team of managers and staffs. The company was established under the name and style of MVM in 1992. MVM achieve greater heights during the past two decades in ayurveda. Today MVM Herbal India has established an overwhelming presence across the globe with a vast range of products and services in Ayurvedic sector.The company is a foot to forge ahead with the soul intention of ensuring harmony of body, mind and soul. The company has an inspiring and ambitious vision for future growth. BIBLIOGRAPHY * Chabra T. N, Human Resource Management – Dhanapat Rai &Company private limited,NewDelhi,2003. * Panday IM, Financial management-Vikas Publishing House private Limited,NewDelhi,2004 * Prasad LM ,principle &practices of Mgt, Sultan Chand and sons publications,NewDelhi 2004 * Department Files * Annual reports * Company Website